Campaign highlights importance of Scotland’s Colleges

Staff and students at Lews Castle College UHI are supporting the #LoveScotlandsColleges national campaign to highlight the importance and strength of Scotland’s colleges.

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Love Scotland's Colleges National Campaign

Media release – Monday 30 November  

 

The week-long campaign, which kicks off today, St Andrews Day, 30 November, will showcase and celebrate the outstanding work of colleges the length and breadth of Scotland. Brainchild of the CDN Marketing and Communications Network, this collaborative campaign is supported right across the college sector. It will highlight national and local examples of how colleges are supporting students, communities, businesses, staff and the economy.

Jim Metcalfe, Chief Executive, College Development Network, said: “Our colleges are at the heart of their communities, helping students to achieve their future goals; businesses to survive and thrive; regional economies to strengthen; and they are also helping Scotland to build a sustainable, net zero future. This campaign is a celebration of all that the sector does, and a way to shout about the fantastic, transformative work undertaken by colleges every day. 

“Colleges will play a vital role in supporting Scotland’s economic, social and educational recovery – supporting industry to rebuild and re-engage its workforce, maximising employment opportunities for our citizens, and addressing the mental health and wellbeing of our communities.

“It is remarkable to see how quickly colleges adapted to the Covid-19 pandemic, responding to the needs of their students by moving learning and teaching online, and providing daily support to students and their local communities. 

“The work of the college sector is now more critical than ever, and I am excited to see inspiring examples of what the sector does through the #LoveScotlandsColleges campaign.”

Sue Macfarlane, Lews Castle College UHI Principal and Chief Executive, added: "This campaign aims to highlight everything great about Scotland’s Colleges, nationally and locally. Lews Castle College UHI has been working throughout the Covid Pandemic to support our students, staff, and the local economy.  We are dedicated to supporting the Outer Hebrides and provide sustainable and inclusive economic wellbeing and social development throughout the islands.”

Join the conversation - #LoveScotlandsColleges - and share you story locally with #WeLoveLewsCastleCollegeUHI